Restrictions in India
To define the various restrictions involved in terms
of Political, Economical, Social and Technological (PEST) when investing in
India, especially for old town, whose ideal entry strategy involves
franchising. But just like any other countries when doing business be it in the
form of acquisition or licensing, there are still certain factors one is
required to know and understand before venturing into that particular nation.
Even with a steady growth in economy, India is still considered a politically
instable country with corruption levels at a very high rate . With political
instability and high corruption levels, India has still managed to attract many
multinational international fast-food chains into the country. Some of the
chains that are currently conducting business (mostly through franchising) are
“Pizza Hut, KFC, Nando’s and A&W . With the growing Human Development Index
and a rise in middle class families, investing into the country could be look
upon from a positive point of view in country
like India.