The role of
internationalization of businesses today has provided consumers with multiple
options for selecting goods or services of their choice. Internationalization’s
coherence with competitiveness among firms has allowed to some extent the
choice of goods with cheaper costs and better quality for consumers to digest
when needed. Few decades ago, the possibility for the adaption of certain
commodities considered luxurious for the average income families are now made
affordable to individuals from all classes. The benefit that
internationalization has to offer to a business is dependent on the strategic
initiatives utilized by the firm. The willingness to capitalize on
international opportunities these days are increasing drastically due to many
profitable reasons such as – population growth, rise in GDP of a nation, etc. One
such company that has shown the determination to grow is Padini Holdings
Berhad.. This Malaysian company has always explored for opportunities since
their inception, with their high-end European styled clothing and foot wear.
Their hunger is indeed appreciable especially when one has to consider the
already popular American and European brands (e.g. Gucci, Versace, Gap, etc.)
that have established their brand name worldwide and dominates the day to day
fashion trends admired by individuals from all age ranges.
Our efforts
are focused on the development of a professional report biased on the
internationalization efforts of Padini into Iran with detailed explanation of
on the various definitions of internationalization and its associates. This
report will allow the reader to grasp the various subjects covered by the
internationalization of a business and the various strategies that are utilized
by a firm to successfully encamp on their targeted nation.
